Virtual try-on for watches

What the shopper does

The try-on happens on your product page, with no app to download and no account. The shopper taps the try-on button, uploads a photo of themselves, usually straight from the phone, and compares the result with the original photo in a before-and-after slider. The try-on window says it usually takes 15–20 seconds.

For a watch, the AI is told to place it on the wrist. The AI is told to keep the person’s face, hair, skin, body shape, pose, hands, clothing and background unchanged, to add only this one item, to preserve its colour, material, shape, details and logos, and to give it a realistic size relative to the person.

Every result tells the shopper that it is an AI preview, not a statement about fit or size.

Which photo works best for a watch

The examples on this page were made with Aynada’s Shopify app on our own demo store. The people in the photos are AI-generated models, not real shoppers; the try-on results are Aynada’s real output, not retouched.

For watches, the ikas try-on window asks for the wrist and hand, sharp and well lit, and advises against a dark photo or a covered hand and wrist. On ikas, when the browser cannot see a hand in the photo, it tells the shopper before they continue. The two good results above use exactly that kind of photo: a hand and wrist resting on a table. The weaker one further down used a waist-up photo instead.

How you switch on watch try-on

On ikas, you install Aynada from the ikas App Store. No code and no theme edits are needed: the button places itself next to “Add to cart”. You choose which products show it, by category or for single products, so you can start with your watches. A store new to Aynada on ikas starts with the button switched off on every product. Aynada for ikas has the details.

To decide what a product is, Aynada reads your category names, and the product name when the categories say nothing specific. On Shopify it reads the product type and the product name the same way. Clear category names such as “Watches” give the AI the more specific rule. A product with no recognisable category is treated as clothing, so check a few products before you switch the button on everywhere.

Aynada for Shopify, the app the examples on this page were made with, is on its way to the Shopify App Store. There, the button is added to the product page as an app block in Shopify’s theme editor, and you choose which products show it. Details are on the Shopify page.

Where it falls short

In our test with a waist-up photo, the watch stayed small, and the AI changed the pose of the arm, although it is told to keep the person’s pose. A watch takes up very little of a waist-up or full-length photo; a close photo of the hand and wrist gives it room.

The result is a preview, not a measurement. The AI is told to give the watch a realistic size relative to the person, but the image does not tell anyone whether the case or the strap will fit.

For every kind of product, Where virtual try-on works, and where it is weaker explains what makes results weaker and why.